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Google recently completed your event within search where he announced a series of new products and presented for demonstration. This summary describes some of the products that can affect the future of the SEO.


y u no guy image


Perhaps the most exciting and interesting search development within was the announcement of image search. Users can upload, drag and place or paste the URL of images Google, then treated as a search query.


The demonstrator searches on Google for sending a former image near a beach. Google found that the image was taken and returns the top results of a Wikipedia page about the location, followed by “similar images” in the vicinity. In another example, the “or not” guy (an Internet phenomenon) fell in the search. Two Google results on the image, as well as some similar images.


How search engine optimization for this impact? Optimize images to find by search engines is an often underestimated organic SEO tactic. Image search volume is likely to increase because of new features in Google. While the majority of searches of the image will remain informative, can search for a greater number of users with the intention of buying.


Suppose that you are a retailer online sale of shoes. A buyer enters into a shoe store and takes a picture of the shoe itself for more information. As users become more familiar with the search by image, this type of activity is likely to be increasingly common.


The potential buyer can find prices of competitor, comments or additional information. Depending on a multitude of factors, the product page or the image may appear and increases the possibility of a link or sale – even if they don’t buy from you to the next.


Companies can increase their chances of showing results of standard image and search Imaging through file names targeted by keywords, alt text and optimize the text that surrounds it. In addition, it will be more likely to trigger image results “similar” Google in search by image with multiple angles of the same product. In the world of commerce retail online, multiple product views are almost always something good and new service from Google makes several product images a goal worth the effort.


Once again, the image optimization is a method rarely says that relevant to site users. Visitors of the image can increase the visibility of your site, it extended its brand and attract links that would otherwise be impossible to obtain.


Even if a user has written two letters, Google will start showing images. If the images are striking, users can query stop, and pause your search because they have found what they were (or not) seeking. There is only one piece of advice I can offer to take advantage of snapshot images: invest in quality, attractive image is more important than ever.


The vast majority of searches of Google voice in the past has been on mobile devices, but with the announcement of Google Voice Search for desktop, which can be changed. In my experience, people tend to search through different consultations when he speaks and writes. With an increase of six times in consultation with the help of speech from May 2010 (according to the presentation of Google), probably will broad search queries slightly less, and a volume slightly older Word key “long tail” to optimize.


If Google is “obsessed with speed”, and found that speeds of lead to the improved user experience, such as Web site owners, we should be obsessed with speed. Specifically, we should be obsessed with the time that it takes a user to find what you are looking for. This is good advice for conversion optimization and organic SEO.


Google has mentioned on several points, which are concerned with the experience of the user pages of search results, although the method of measuring the experience of the user and the impact on the ranking remains a matter of speculation. If the user experience is measured directly by user metrics or algorithmically, incorrect user experience is always more bad for SEO, and a bad experience has meant less natural links. SEOs would be unwise to propose and implement improvements related to loading time of the page, navigation, and a better user experience.


What ad is most excited about? Do you see Google’s other products having an impact on how we do SEO?


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