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Google + 1 your site to be featured

town — Sun, 26 Jun 2011 00:18:44 +0000

It’s official. Today, Google launched the button + 1 for Web sites. This is potentially a changer of hunting for SEO companies as you can change the way that Google ranks Web sites. According to Google, the button will allow visitors of the Web site provide a “+ 1″ rating to the content that is useful. This system of classification will allow visitors to the Web site influence the content that appears in search results.

With a single click you can recommend waterproof, news story or science fiction film favorite friends, contacts and the rest of the world. The next time that you search for connections, could see its + 1 directly in your search results, helping them to find their recommendations when they are most useful.

Webmasters can use the tool that is shown in the image below to create a custom button from + 1 to their Web sites. The tool provides code based on your customizations. After that just copy and paste the code into the pages of your Web site. You can see the button + 1 as it can be seen now in our blog.

With the launch of the + 1 button for Web sites, Google seems to be telling us that they like the results which have seen other versions of the button. But do affect how this button the way Google ranks Web sites? In a previous post, David Scoville reviewed + 1 button and the question “doHow could change SEO?” do if Google is going results based strictly on the algorithm of search, the results are more influenced by social media, will provide higher quality results?

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New Google products will impact SEO

town — Sat, 25 Jun 2011 10:00:44 +0000

Google recently completed your event within search where he announced a series of new products and presented for demonstration. This summary describes some of the products that can affect the future of the SEO.

Perhaps the most exciting and interesting search development within was the announcement of image search. Users can upload, drag and place or paste the URL of images Google, then treated as a search query.

The demonstrator searches on Google for sending a former image near a beach. Google found that the image was taken and returns the top results of a Wikipedia page about the location, followed by “similar images” in the vicinity. In another example, the “or not” guy (an Internet phenomenon) fell in the search. Two Google results on the image, as well as some similar images.

How search engine optimization for this impact? Optimize images to find by search engines is an often underestimated organic SEO tactic. Image search volume is likely to increase because of new features in Google. While the majority of searches of the image will remain informative, can search for a greater number of users with the intention of buying.

Suppose that you are a retailer online sale of shoes. A buyer enters into a shoe store and takes a picture of the shoe itself for more information. As users become more familiar with the search by image, this type of activity is likely to be increasingly common.

The potential buyer can find prices of competitor, comments or additional information. Depending on a multitude of factors, the product page or the image may appear and increases the possibility of a link or sale – even if they don’t buy from you to the next.

Companies can increase their chances of showing results of standard image and search Imaging through file names targeted by keywords, alt text and optimize the text that surrounds it. In addition, it will be more likely to trigger image results “similar” Google in search by image with multiple angles of the same product. In the world of commerce retail online, multiple product views are almost always something good and new service from Google makes several product images a goal worth the effort.

Once again, the image optimization is a method rarely says that relevant to site users. Visitors of the image can increase the visibility of your site, it extended its brand and attract links that would otherwise be impossible to obtain.

Even if a user has written two letters, Google will start showing images. If the images are striking, users can query stop, and pause your search because they have found what they were (or not) seeking. There is only one piece of advice I can offer to take advantage of snapshot images: invest in quality, attractive image is more important than ever.

The vast majority of searches of Google voice in the past has been on mobile devices, but with the announcement of Google Voice Search for desktop, which can be changed. In my experience, people tend to search through different consultations when he speaks and writes. With an increase of six times in consultation with the help of speech from May 2010 (according to the presentation of Google), probably will broad search queries slightly less, and a volume slightly older Word key “long tail” to optimize.

If Google is “obsessed with speed”, and found that speeds of lead to the improved user experience, such as Web site owners, we should be obsessed with speed. Specifically, we should be obsessed with the time that it takes a user to find what you are looking for. This is good advice for conversion optimization and organic SEO.

Google has mentioned on several points, which are concerned with the experience of the user pages of search results, although the method of measuring the experience of the user and the impact on the ranking remains a matter of speculation. If the user experience is measured directly by user metrics or algorithmically, incorrect user experience is always more bad for SEO, and a bad experience has meant less natural links. SEOs would be unwise to propose and implement improvements related to loading time of the page, navigation, and a better user experience.

What ad is most excited about? Do you see Google’s other products having an impact on how we do SEO?

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New update means that companies must follow Google places

town — Fri, 24 Jun 2011 14:00:44 +0000

When seeking something local, such as care of dog for my impressive cocker spaniel, jumps in Google Maps to see what is near me. In 2009, there were 27.5 million small enterprises in the United States, according to estimates by the Office of advocacy.

As I was talking yesterday on Twitter about all things SEO, in # SEOchat was noted by Thos003 that there is a small but significant change to how Google Maps returns results. If you look for “care of dog” through the United States, the images now return a little different. But it is best that the Red fall increases when it is placed on the list on the left side of the page.

So it might be asking, what like? As a company of any size must claim your listing and upload your own pictures. A business that was watching yesterday has never claimed his announcement but had more than 30 negative reviews. This is where the reputation management of SEO that come into play.

Claiming your Google account places only as you request your domain. If you choose no, then it is not in control and they are leaving your business for the control of the masses. A good search engine optimization company can be responsible for the management of reputation, but help you claim your Google account locations.

According to Vanessa schneider, the administrator of the community for Google places:

“I can confirm that a couple of changes we implemented Google maps yesterday.” To improve the design of the information in the search results, business photos have been moved from the left side of the organic listings on the right. In addition, when it moves on a list of companies in the left pane, the corresponding pin on the map marker now increases size to help you quickly and easily identify the places that interest you.

Claim your listing and fill all, post photos and attract your customers to leave comments for which you qualify. This is one of the few things you can do to improve your SEO. If you have your business, you need to have their presence on the Internet and is the first step with Google places.

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The buzz on tail long keywords [infographic]

town — Fri, 24 Jun 2011 04:44:44 +0000

Today I am going to look at a process in nature that occurs in our around and compare with an SEO process that often is overlooked. To truly appreciate both of these processes requires looking at them from a broader perspective.

Bees are wonderful insects. The first thing many people think that talk about bees to the honey, which is perfectly normal, since bees for honey, hence the name “Bee”. The other thing that we associate with the bees is the pollination. The bees are responsible for about 80% of the pollination of all. Fruit trees, flowers and all sorts of vegetation depend on pollination to grow, by that as well as honey, the honey bee also has a great impact on the ecosystem. Similar to the bee and pollination, main optimization for one or many keywords is a very large in many other key words impact and the classification of all the other pages of the Web site.

Long tail keywords

At the beginning of an ongoing search engine optimization campaign that there is usually a list of key words chosen to optimize based on keyword research that was made. Rankings and return on investment can track of these search terms directed on the duration of the campaign. They trace often is not the key words of related long tail which also benefit from SEO strategies to improve the classification of the main targeted search terms. Because the keyword phrases are closely related and they are often found in the content of the destination home page, related keywords long tail also receive a boost in the rankings. This momentum will not be evident in the reports that focused on the primary keywords only because these terms are generally not monitored with the main phrases specific keywords.

Example (the bees) main search term

Associated with the long tail keyword (bees) related long tail keyword (bees North America)

So then what should do if after several months they are not seeing an ROI for major specific keywords? Look at the Web site traffic from a broader perspective. Search keyword long tail which relate to the main targeted search terms and find the revenue generated by these keyword phrases. That income also is part of the return on investment for your SEO campaign.

Father and son, home page

Similar to the process of research and choice of main search destination, home pages also will be elected and have selected keywords assigned to them in the beginning of a SEO campaign. Progress of these pages can be traced in the ranking of reports and analysis. During the campaign of specific home pages gets in the search engine results pages and increase traffic to the pages. It is not normally seen in these reports improvements in traffic from search to pages that are linked from the destination or parents and rankings home page. The linked or secondary pages, receive a boost in the authority of the page and the classifications because the increase in the authority of the page from the main home page passes through links to child pages. So even if I am not looking directly links to child pages with my SEO strategies, with each link to the target page, additional page authority also airs each linked home pages.

Aimed at home (bee)

Linked landing (honey) (Orchard pollination) PageLinked PageLinked (Alfalfa pollination) Home Home

As it monitors the progress of your SEO campaign, take into account the effect it is having SEO optimization of websites as a whole. See other related pages since pages main landing and see what kind of revenue generated. Revenues also are ROI that is receiving the SEO strategies are applied to your main home page.

Remember that like the bee lot affected directly and indirectly through pollination, SEO affects many keywords in the entire website. Your password may focus on a specific set of selected key words which outlined specific home pages, but SEO is going to have an impact on the entire website. It is not attributed to those main keywords and ignore all the value that is producing their SEO campaign for you.

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Two must have filters for Google Analytics

town — Thu, 23 Jun 2011 14:20:44 +0000

Google Analytics is a very powerful tool that every website should have installed. Those that have navigated through your analysis report know how valuable can be the information to improve conversions and make informed business decisions. As a result, webmasters and marketers must do everything possible to ensure that their data is as accurate as possible.

To help accomplish this task, Google Analytics has given us the wonderful ability to filter data to our needs. And while there are many different filters that can be used for a variety of reasons, there are two filters that every webmaster should be created in the first installation of Google Analytics. These two filters are absolute must, and your application cannot contaminate results and provide you with inaccurate information.

The first filter must be created when the installation of Google Analytics is a filter excluding yours and IP addresses of its employees.

Not only to employees inflating the number of visitors to the website, but more importantly, can skew the most sensitive data, such as the number of page views and time on the site, their browsing habits can be very different from a client.

The creation of this filter is very simple. From page analysis settings, click on “Edit” to the right of the domain you want to add the filter to. This takes you to the configuration page of the profile where you click “Add filter”. Select “Predefined filter” and adds the IP address (as shown below).

If you have a range of IP addresses to exclude, select “Custom filter” and enter the IP range using regular expressions. I suggest that the tool of Google IP Regex to make sure that you specify the correct expression.

Including the name of the domain and subdomains is a filter often passes through high but vital. Remember that the tracking code that Google gave to its Web site (UA-XXXXX-X) is not a secret. Nobody can see it quite easily looking at the code source of your Web page. If someone uses this same tracking code on your page it pollutes your data.

Maybe this is a rare occurrence, but it is unfortunately very common. Most of the time is in the accident, when someone close to the code. But it could also be done maliciously. To see if someone is using their tracking code into your Web page simply verify its analysis in the visitors > network properties > hostnames. Us I did for SEO.com and he had found more than 40 Web sites using our tracking code, including a Chinese fun Web site example which has scratched our code. You tell what the real SEO.com?

While this may not be that significant to one Web site more large as ours, can actually make an impact in small and medium-sized Web sites by skew metrics like rate of rebound and average time spent on the site. In addition, if someone wanted to be a mean-spirited could even include the code in a larger website, inflating the visitors and make it more difficult to segment traffic that is not yours.

Including only your domain name is quite simple, although you will need to use a custom filter because there is no available predefined filter. To do this, select “Custom filter” and “include”. Select “hostname” from the drop-down list drop-down menu. To enter domain name as a regular expression that just have to add a “\” before the. com: seo\. com

While these two filters are extremely useful, even should a profile without filter with only the data without processing. This is considered best practice already once created a filter not may never again see unfiltered data, even if you made a mistake.

To create a profile without filter press “Add new profile” to the left of the domain name you want to add a. enter a name for the profile, such as “www.seo.com-rama”.

Taking these steps simple can have more confidence in the data and make better informed business decisions.

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What keywords can Pet get into trouble?

town — Thu, 23 Jun 2011 01:58:44 +0000

The benefits of search engine optimization services are increasingly known for webmasters and marketers alike. Attracted by a higher return on investment, more and more vendors are changing resources of traditional forms of marketing and reallocation of money in search engine marketing.

At the end of 2010 we have looked back on the clients who have been with us for over 6 months and found that the average payback 2,500 percent. That means that for every dollar spent with SEO.com an average of 25 dollars in additional income.

While this statistic is exciting, this kind of return on investment is not guaranteed. Your investment may be affected negatively by not understanding a fundamental difference between traditional and Internet marketing for the selection of key words.

Outbound marketing is the traditional form of marketing and involves finding clients by creating brand awareness. The focus of inbound marketing is getting found by customers.

The two differ in outbound marketing can be infinite in scope while incoming is finite. For example, is not really limit of how many ads of a person may be exposed to. There are enough billboards, television commercials and newspaper ads to give a chance to reach the consumer in every marketer.

However, this is not the case of inbound marketing and SEO. There are a limited number of results that can be found on the first page of the search engine results page. Taking into account that about 90 percent of users never go to the second page, it is not in the top 10 it makes it difficult to see.

As a result, competition is fierce for these few posts, and unlike traditional marketing, targeting a competitive keyword can be expensive and take time, making it difficult to see an impressive return on investment.

Luckily this can be avoided because there are many keywords that can run a SEO campaign. Problems only arise when companies think that because a keyword performs well for them in print or on television, it is the only word that should build your SEO campaign.

Consider a custom Shoemaker who decides he wants to start a SEO. No doubt you want to run the keyword “shoes”. He knows that this is the key word that bring the most traffic and increase your income (and is probably correct). Perhaps even had much success in its campaign of “Shoes” newspaper ads. Maybe it’s personal, perhaps “Shoes” is your personalized registration or named his dog “Shoes”. Regardless of their reasoning or affinity for this keyword does not mean that it is the best keyword to start an SEO campaign.

A personalized SEO not focuses on what keyword has the most search volume; It focuses on a Group of keywords that will get the greatest return. Most of the time is not the key word with the largest volume of search; Instead it is the key word with the perfect combination of volume higher than the average for search and competition below the average.

The main problem is that when all efforts are focused on a high volume keyword, lacks it lots of fruit under suspension. It might take a long time to see all the income of an extremely competitive keyword, but according to qualifying quickly for keywords with less competition, will begin to realize a ROI much earlier. In almost all cases it is better to be on the first page for keywords less volume than on page three for a high volume keyword.

If you feel discouraged, not to be. The good news is that with revenues of words less competitive key and the authority of your website increasing each month and can not be too long before the high-volume keyword does not seem so difficult already ranking for the keyword pets becomes a reality.

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With SEO, You Get What You Pay for!

town — Wed, 22 Jun 2011 06:34:44 +0000

SEO is marketing channel more rapid growth due to the incredible return on investment that can be obtained in time relatively short.

The strategy and implementation, website optimization can significantly improve sales, brand and market share. In the last decade, Internet has become a primary resource for shoppers and search engines and is only growing. Get major classifications of products or services should be a priority for potential sales marketing team.

Due to the complicated nature of search engine optimization, there are many companies that offer a product subpar that only puts money in their pockets. I have heard many stories of horror SEO businesses pay up to $700 per month in an SEO campaign, only to find that it never rotates. A SEO campaign should pay for itself.

All SEO companies are different. They have their own processes, methods and strategies to ensure you achieve the results you are looking for. There are SEO companies that are taking on clients, knowing they can’t keep what they have promised. Why? Because they are greedy and there are hordes of companies looking for great deals for your marketing online.

The same applies to other services. If you are hiring a landscape architect, painter, or mechanical, if you hire someone to a discount rate, you will get the service at a discount. Timelines are extended, the communication will be vague and will suffer results.

Be sure of is comparing apples to apples when hiring an SEO company

I have often given an offer to a potential client only to hear that “Joe Blow SEO” on the street will do for half the cost. Is it because my rates are too high? Lol is because the level of service and the results are really worth the money!

When hiring an SEO company legitimate, you are not only paying for results, you’re paying for:

Intelligent, experienced EmployeesWeekly or bi-weekly communicationProof performanceAnalytics, lead, keyword position and another reportsProfessionalismAccountabilityEducation of SEO or online at work marketingTransparency

When you hire an SEO company that proclaims the results without proof, setting of objectives or permanent communication, will probably end up cancelling out and demand a refund.

Before hiring an SEO company, make sure that the following questions:

1 How long his company provides SEO services? (let us hope that at least one year)

2 How case studies have to do? (if none, hang up the phone)

3 How many companies runs his company with? (less than 40 or more than 1000 could be a red flag, unless it is an individual)

4 How many accounts resolved my SEO manager now? (more than 40 might be a red flag due to time constraints)

5. What are some of the methods of building links? (if they only mention a few, ask for more)

6. Your company buy links on other Web sites? (if you hang up the phone)

7 How often you will receive status updates? (at least every two weeks)

8 Does provide what information to display the value? (analysis and classification, custom reports must also meet based on the situation)

9. During the campaign, can I pick up the phone at any time and talk to my boss for SEO? (if not, this could be a red flag)

10.? Can you give me an example of some key words I expect with my budget? (make sure that these keywords will drive relevant traffic; also called traffic numbers)

11. What types of targets or benchmarks should create for the campaign? (if there is no KPI, or ‘key performance indicators’, this is a red flag)

12 Can I speak with SEO administrator to handling my account before you start the service? (one may not have been assigned yet, but should still be able to speak with one, if you want, if they do not allow it, it may be a red flag)

Let me clarify some SEO myths:

1. SEO companies do not have contacts in Google, Bing or Yahoo who can really influence the ranking. Google contacts for some Adwords accounts, but they can not influence organic ranking position.

2. The number of links is important, but do not exclusively focus on quantity. Note that it is very rare that an SEO firm to ensure a certain number of links per month. This number will always vary.

3. An exact date or month for results will appear when it cannot be determined. However, it must be a general calendar when the results are expected.

To search around a SEO company, will only be a handful of legitimate companies that will give you a great SEO experience. Unfortunately, there are also boat load of the scam companies. Generally, companies I’ve seen charging less than $800 for a comprehensive SEO campaign does not end provide real value. There is a good reason most large SEO firms and individuals tested cost more: it is always best service, experience and return. A trial is little more than “you get what they pay”.

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Bonnaroo Live Stream Comes To Vevo

town — Thu, 09 Jun 2011 15:18:04 +0000

This article is dedicated to all friends who have trotted Bonnaroo without you. You could not get off work, lack the money or can not bear the thought of camping in 90 degree weather for 4 days that remain, while others began arriving at the party at this time.

No matter if you can see a lot of great performances in the comfort of your own home or office chair, or a smartphone for this question. Vevo many programs will be broadcasting live from tomorrow at noon.

VEVO crew sweat, mud and sun in Manchester to give as many reasons as possible. Stinky or not, we will Twitter from the sky above the festival, have a variety of live events for all South listen, and blog all we see on stage and off.

The party starts today, but coverage will not begin until tomorrow Vevo. Some solid performances today are Wavves, Best Coast, The Walkmen, sleigh bells, and Deerhunter. But see, the participants Bonnaroo probably bear some of the famous traffic jams multi-mile long to enter the field.

Although not the Bonnaroo site Vevo however, provides video streams, has “the scene” section with a photo gallery, blogging the festival site and “flashbacks” to highlight videos and interviews.

Here’s a sample of what the concerts will be streamed Vevo (EST):

Tomorrow, June 10 – Florence & The Machine at 18:45 and 20:15 My Morning Jacket

Saturday, June 11 – Ray LaMontagne at 14:30, Alison Krauss & Union Station at 16:00 to 17:30 Kylesa, Wiz Khalifa 5:50 pm Mumford & Sons at 8:00 pm and Arcade Fire at 9:30 pm

Sunday, June 12 – Cold War Kids at 5:00 pm, race at 18:45, Explosions in the Sky at 20:15 and 20:45 Panic

Ok, so what about people who are already there / in the path / leaving little time? Well, time seems to be a nice, cool 92 degrees today, 91 tomorrow, 90 on Saturday and 87 Sunday. Although Bonnaroo recently updated application can do much, unfortunately, we can not lower the temperature or humidity.

The 2011 Bonnaroo IOS implementation and presents a global festival map object with the ability to plan your personal schedule showing that you are taking. And with so many things happening at the same time, the program planning is essential.

The application has full integration with Facebook and Twitter, and also offers group GroupM for simple messaging and uses color to convey real-time photos taken. It also features a “Photo Booth Roo” with photographic filters.

So if you can stand the crowds and heat in Manchester, TN, or look in your living room warm Bonnaroo this year seems to have some great shows. What is the performance you more excited to see?

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8 Easy victories for SEO on page

town — Mon, 02 May 2011 03:05:00 +0000

Even the best advice is useless if you can’t put it into play. As a consultant who started his professional life as a coder, I always try to consider the effort and cost of implementing any changes I advise. Don’t get me wrong – some difficult changes have to be made, despite the pain. Usually, though, there are a few easy wins that won’t take days of development or thousands of dollars to put into play. I’m going to give you 8 fixes to on-page SEO problems that I see pop up regularly…

A quick disclaimer – what’s “easy” for one person or on one platform might not be so easy on another. Sitewide changes (TITLE tags, for example) can be tricky, but they’re generally a lot easier than to complete study or to switch to a new platform. One area I won’t mention in this list is improving your URLs. Although that can be a powerful tactic, I’m seeing too many people who want to make relatively minor changes to URLs for SEO purposes. Sitewide URL changes are risky and often difficult to do correctly – they aren’t worth it to go from “good” to “slightly better”. The changes I’m proposing here are generally low-risk.

While there may not be a duplicate content penalty (with a Capital “P”), there can be serious consequences to letting your indexed pages run wild, especially in a post-Panda world. Google often does a poor job of choosing the right version of a page, and low-authority sites can end up diluting your site’s index and pushing out deeper, more important pages (like product pages).

There are three common varieties of internal duplicates, in my experience:

Duplicates caused by session variables and tracking parametersDuplicates caused by search sorts and filtersDuplicates caused by alternate URL paths to the same page

If search spiders see a new URL for the same content (whether that URL appears static or dynamic), they’ll see a new page. It’s important to canonicalize these pages. When the duplicates really are identical, using the canonical tag or to 301-redirect is often the best bet. In some cases, like search sorts or pagination, the situation can get more complicated.

The TITLE tag is still a powerful ranking factor, and it’s still far too often either abused or neglected. Pages that you want to rank need unique, descriptive, and keyword-targeted TITLE tags, plain and simple. You can easily track duplicate page TITLEs through the SEOmoz PRO Campaign Manager, including historical data:

This data is available from multiple locations, including the Campaign Dashboard and “Crawl diagnostics” tab. You can also track exact duplicates in Google Webmaster Tools. You can find it under “diagnostics” > “html suggestions”.

The solution here is simple: write unique TITLE tags. If you have a huge site, there are plenty of ways to populate TITLE tags systematically from dates. Writing some decent code is well worth it to fix this problem.

While the META Description tag has little or no direct impact on ranking these days, it does have 2 important indirect impacts:

It (usually) determines your search snippet and impacts click-through rate (CTR).It’s another uniqueness factor that makes pages look more valuable.

Again, there are plenty of ways to generate META descriptions from data, including just using snippets of product descriptions. Try to make descriptions meaningful and attractive to visitors, not just sentences loaded with keywords.

Long TITLE tags tend to weaken the SEO impact of any given keyword, and can also turn off search visitors (who tend to skim results). The most common culprit I see is when someone adds their home-page TITLE to the end of every other page. Let’s say your home page TITLE is:

“The Best Bacon Since 1983 |” “Bob’s Bacon Barn”

Then, for every product page, you have something like this:

“50-pound Mega-sack of Bacon |” The Best Bacon Since 1983 | “Bob’s Bacon Barn”

It may not look excessive, but you’re diluting the first few (and most important) keywords for the page, and you’re making every page on the site is up with your home-page unnecessarily. It’s fine to use your company name (or a shortened version, like “Bob’s Bacon”) at the end of all of your TITLE tags, but don’t repeat core keywords on a massive scale. I’ve seen this go to extreme, once you factor in long product names, categories, and sub-categories.

On larger, e-commerce sites, it’s common to list categories and sub-category information in TITLE tags. That’s fine up to a point, but I often see a configuration that looks something like this:

“Bob’s Bacon |” Bulk Products | Bacon Sacks | “50-pound Mega-sack of Bacon”

Not only does every TITLE tag on the site end up looking very similar, but the most important and unique keywords for the page are pushed to the very back. This is an issue for search usability, too, as research has demonstrated that the first few words in a title or headline are the most critical (possibly as few as the first two). If you’ve got a structure like the one above, flip it around:

“50-pound Mega-sack of Bacon |” Bacon Sacks | Bulk Products | “Bob’s Bacon”

It’s a relatively easy change, and it’ll put the most important keywords up front, where they belong. It will very likely also increase your CTR search.

On sites with 100s or 1000s of pages to “flat” architecture isn’t possible or even desirable. So, you naturally end up taking a hierarchical approach where products are 3 + levels deep. I think that’s often fine, if the paths are clear to crawlers and visitors, but it can leave critical pages with very little ranking power. One solution is to pull some of your top sellers to the home page and link directly – this effectively flattens the architecture and pours more link-juice where it’s needed. Don’t go overboard, but to “featured products” or “top 10 sellers” list on the home page can really help boost important deep pages.

I’m amazed how often I see internal links, even main navigation links, given cryptic, vague, or jargon-loaded labels. If you’re trying to rank your category page for “kid’s clothing”, don’t label the button “apparel (K-12)” – it’s a bad signal to search engines, and it probably doesn’t make much sense to visitors. Your internal anchor text should reflect your keyword strategy, and your keyword strategy should reflect common usage. Use labels people understand and don’t be afraid to be specific.

There’s an old adage in copywriting – say what you need to say in as few words as possible, and then, when you’re done, try to say it in half that many words. I think the same goes for internal linking. If most of your inbound links are coming to the home page, then your site architecture is the single biggest factor in flowing link-juice to deeper pages. It’s natural to want to link to everything, but if you prioritize everything, you effectively prioritize nothing. Find 10 links on your home page that are either low priority for search or that visitors never click on (a click-mapping tool like Crazy Egg is a great way to test this), and remove them. Focusing your remaining link-juice is an easy way to boost your most important pages.

I’d love to hear any tips you may have for easy wins on-page. I’d also recommend Rand’s post on building a perfectly optimized page. While link-building is critical, fixing on-page issues is often a lot easier and can have an immediate impact, so it’s important not to ignore either front of the SEO battle.

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Boston SEO Conference – may 16/17 2011

town — Fri, 29 Apr 2011 03:05:00 +0000

Translate Request has too much data Parameter name: request Translate Request has too much data Parameter name: request The author’s posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc.

You might have seen some of the buzz about the recent #linklove events we ran with SEOmoz in London and New Orleans. These were single-day events focused purely on link building. In a little over a month’s time, we are running our first 2-day deep-dive expert conference stateside. I’ve spoken at a bunch of the MozCon events in Seattle, and we thought it was about time we brought the show to the east coast. Without further ado, I present Pro SEO Boston:

Where: Boston, MA – Joseph B. Martin Conference Center at Harvard Medical SchoolWhen: 16th / 17th May 2011What: advanced SEO, actionable tips and new stuff you’ve never seen beforeWho: the best speakers we could find, including Rand, Dharmesh, Seth Besmertnik, and many moreHow much: only $799 with the SEOmoz PRO discount (grab a free trial if you aren’t a PRO member)

Tickets are available now – you can:

Yes, that is the appropriate response

We pour our heart and soul into these events and recent feedback suggests we’re going in the right direction. 92% of attendees of our recent London #linklove event said they’d attend again! Typical criticism of advanced events is that it’s really tough to get the level right – when we ran #linklove in New Orleans, 94% of attendees said the level was “just right” (vs. too advanced or too basic).

Since this is our first event on the East Coast, many potential attendees won’t have attended a Distilled / SEOmoz event before. If you need more convincing than I can give, I suggest you read a recap of our last event (#linklove in NOLA) from Tom Harari who said:

“The SES New York conference was being held at the same time as the Distilled seminar and I almost went to SES instead – man, am I glad I didn’t”

The first thing you should know is that Rand and I will once again be battling head to head. Previous battles have been quite “big picture” – so this time we’re taking it to the trenches to put together two competing SEO plans for specific sites. We’ll present them, you’ll decide whose is best, there will be only one victor. (Place your bets now – I’m currently ahead 3-1, but I’ve never won in the US and I believe Rand has been cheating by taking presentation classes…). We’ll also be presenting a regular session each:

Live data analysis: it may well be that in the long run, the only thing that separates search marketers from “traditional” marketers is our obsession with data. I will be presenting a session where I will show you in real time some of the skills you need to become the master of that data – from new sources, APIs and Excel wizardry up to hacking programs together to get you the information you need. I am increasingly of the opinion that every SEO should be comfortable with at least one scripting language / method. If you’re not automating, you’ll find it harder to be effective.Blended and verticals: fewer and fewer searches are returning 10 regular blue links these days. Rand will be showing you how to win in a multi-vertical search world. Some sites live in areas where everything is vertical, others have upside opportunities from (for example) news or video. Whichever applies to you, Rand’ll be showing you how to rank.

I’m a little scared of Rand’s presentation training

When programming our 2-day events, I focus on the things that I know advanced SEOs want to know; what would I be quizzing these guys about if I saw them in the bar? What does Tom need to learn about? What doesn’t Rand already know?

Out of all this brainstorming came a schedule that looks a little bit like the following:

Taming the panda: Google didn’t just change an algorithm – they changed the web: How has the world changed with the recent Google updates?How is it going to continue to change?What should you be doing right now to win over the medium term?Possibly the hardest question: if you’ve been negatively impacted, what can you do to recover? How permanent are the impacts likely to be?Laura Lippay has had a unique perspective on the evolving landscape of search over the last few years as she’s moved from working in SEO at a search engine to consulting alongside ex-Googler Vanessa Fox to running her own show. If she can’t help work out the answers to this, no-one can.A Geek’s Guide To Crafting Code To Lure In Links: how the geek shall inherit the earth: A large proportion of the web’s links go to functionality that people find useful – engineers are the new link buildersHow can developers create link worthy applications?How do you build link-worthiness into your core product?Is this really a good use of your time? How do you make sure that you get the right kind of business benefit from building popular products?Dharmesh Shah is the only person I want to present this session – who else do you know who has those engineering chops alongside the ability to build businesses worth hundreds of millions of dollars?How not to fail at link bait: not everything works – learn from it: How should you coordinate research, writing and design?What tools and sources create the most link-worthy content?What link bait fails and why?Chris Bennett and his company are behind some of the most shared content on the web. It’s inspiring to hear his stories of success, but what about the stuff that went wrong? I’m going to be pushing Chris to share both details of his process (from brainstorm, to data, to wireframes, to finished designs) as well as notable failures along the way.Social media: an engineer’s perspective: the new social skills: Whether as a ranking factor or simply as a traffic / business driver, social media is becoming ever more important.How do you architect your site to get liked, shared, clicked?How do you measure social interactions through closed ecosystems?Mat Clayton recently blew me away over coffee with some of the stories he shared about the growth he has driven for mixcloud.com . Is it possible the true social media guru is an engineer?Effective link building: still necessary, still hard: Tips and tricks from an effective link builderWhat really makes a difference?Channelling your “creativity” – everyone has evil ideas; how do you use them for awesome?Justin Briggs has had remarkable success building links for his clients out of the Seattle Distilled office – I want to see his presentation to help carry some of the knowledge back across the pond to London HQ.Information Architecture 2.0: if it can’t be crawled, it can’t be found: How can you decentralise IA decisions to cope with rapid publishing and / or UGC?What can smaller sites learn from enterprise?How should you change your decisions as crawling gets ever faster?What should be your top priorities when presented with a brand new site? What about when you are struggling to get change implemented?Marshall Simmonds is behind some of the biggest site architectures on the web and has thought long and hard about the different difficulties facing legacy sites with inflexible CMS constraints and start-ups without the authority to support immense architecturesForecasting, presenting and explaining SEO to management: you have to get the budget from somewhere: What’s the right balance between detail and story?How do you reconcile the things you need to say to win budget with describing progress month on month?What metrics do management understand that actually correspond to real success?Seth Besmertnik blew me away with his presentation in Seattle last year on taking SEO to the next level in the enterprise. Out of everyone I know, he has done more thinking on “managing managers” into understanding, investing in and rewarding SEO than anyone. Bring your notebooks to this one.Keyword culture: whatever else changes, we’re still typing words into boxes: What has changed in the world of keywords while you weren’t watching?What are the best sources of data?What’s the latest thinking on targeting keywords and implementing a keyword strategy?Kate Morris has helped implement keyword cultures with in-house teams at some of the biggest brands in the world. With backing from Distilled’s resident data junkies, she’s going to change the way you think about keywords.Moving the needle: if there’s no return, there’s no point: How do you manage your investment across multiple channels?How does the new GA functionality impact multi-channel marketers?What lessons can this teach us for SEO? How should we allocate our time between activities?How do you forecast in a world of uncertain results and outcomes? What does this mean for your planning?If you’re working with big sites, manually tweaking every page might not be possible. What marketing activities have genuinely moved the needle for SEOmoz over the past 12-18 months?Joanna Lord is not only one of the best and most energetic speakers I know, she’s also got a unique insight into cross-channel challenges in a hyper-competitive industry. She’s going to share key formulae and tools they use to manage this process at SEOmoz.New technologies: the future has to be useful for something: How can you create crawlable AJAX?What does HTML5 mean for SEO?What do you need to know about PUSH?Rob Ousbey loves the future and he’s going to show us a bit of what it looks like. As one of our most experienced SEOs, Rob’s combination engineering / management degree sums him up perfectly – technology for business purposes. I can’t wait to see what the future holds.

Tom’s presentations got better when he started wearing nice shirts

Bonus sessions:

Live site review / link building – it’s not a normal presentation, but it’s perennially popular. Watch the sparks fly as experts battle to be the first to find issues and opportunities live on stage.Getting $hit done – the section of Tom’s presentation at #linklove NOLA on how to cause change and actually get things done was a surprise hit. Causing change is becoming one of the most powerful internal memes at Distilled and Tom’s going to share some of the lessons we’ve learnt and implemented in a short energiser session.Give it up – best thing on the internet – we love the energy you get when you put all the speakers on stage at once. In Boston, we’re trying a new tack: aiming to inspire us all towards awesome. What are the ideas and implementations that these great minds have been most impressed by? I personally can’t wait to hear what they all come up with.

A bit more about the people who are coming to share their knowledge – I’m really exciting to be speaking alongside a bunch of old friends as well as some people I’ve been wanting to meet for a long time. I hope you’ll join us to learn from all these people used their skills to create success and awesomeness all around themselves:

Dharmesh Shah from Hubspot - I am in awe of Dharmesh’s ability to pilot an amazing growth story of a company, geek out and write code and have a family life all at the same time. I will definitely be picking his brains for tips. I can’t believe that after speaking online so frequently and with both Duncan and Tom having met Dharmesh, that Boston will be our first real life encounter. I, for one, can’t wait.Seth Besmertnik from Conductor - another great East Coast entrepreneur. I first met Seth in Seattle back in 2007 and he has repeatedly inspired us to set the bar higher. No-one knows more about what steers big companies through the SEO maze than Seth. Whether you’re in-house or a consultant, Seth will help you bring the data that will convince management and clients of what you need.Marshall Simmonds of Define Media Group - when we made the list of people who could talk authoritatively on the topic of large sites and complex architectures, Marshall’s name was right at the top. Our decision was absolutely not influenced by our shared love of whisky. Not even a little bit.Laura Lippay of How’s Your Pony? (I know, really?) – I first saw Laura speak on her SEO forecasting process. I was blown away by both the effectiveness of her model and (probably more importantly) the explanation of the underlying assumptions in management-friendly terminology. It was immediately clear why she has been successful working with some of the biggest websites in the world. You might also have read her 8 step SEO strategy (if you haven’t, you should go read it now, I’ll wait….)Chris Bennett of 97th Floor - I asked Chris to speak at #linklove in NOLA because I knew just how much of the internet was created by him and his company. If you haven’t seen him present, you are missing a serious trick. This time around, we’re asking him to reveal even more of the actual process behind the success. Last time he spoke, I immediately started sending notes back to our team. This time, we’re going to see even more of the magic.Mat Clayton of Mixcloud - right now, you might not have heard of Mat, but I’ve heard some of what he has to say, and it’s quite possible that his is the session I’m looking forward to most. One of a team of 4 University of Cambridge graduates behind Mixcloud, Mat has been more successful than anyone I’ve come across at baking social sharing and mechanics into the core of his business. He has a self-deprecating way of saying he isn’t an SEO and doesn’t know much about it. But don’t believe his British reserve – he has the data to prove exactly how well his approach works and I think he might just add more value to some websites in the audience than the rest of us put together.

and… of course, from Distilled and SEOmoz:

Rand Fishkin and me going head to head in a competition to see who can bring a better, more actionable, more powerful strategy for some lucky sites in unloved nichesMy brother, Tom Critchlow, who’s been appearing in Whiteboard Fridays and webinars all over the place recently. He’s been in-house at SEOmoz for a little bit now and so he’ll be combining his agency and client-side lessons into advanced tipsOthers from the Distilled Seattle office: Kate Morris whose ability to combine marketing and technology is second-to-none, Justin Briggs who, in the short time he’s been with Distilled has been tearing it up with great blog posts and speaking engagements and Rob Ousbey who has done such a phenomenal job of running our West Coast outpost over the past year.The bundle of energy that is Joanna Lord (from SEOmoz) is going to kick your ass if you don’t bring it. I’m already feeling pumped.

Who let that guy ask questions?

The reminder information:

Where: Boston, MA – Joseph B. Martin Conference Center at Harvard Medical School (it’s at Harvard Medical School – how could you fail to learn?)When: 16th / 17th May 2011What: advanced SEO, actionable tips and new stuff you’ve never seen beforeWho: the best speakers we could find, including Rand, Dharmesh, Seth Besmertnik, and many moreHow much: only $799 with the SEOmoz PRO discount (grab a free trial if you aren’t a PRO member) There is also a VIP dinner on the Sunday night before the conference. You’ll get 1-1 access to the speakers and a handful of other delegates – this costs $299 / person and is extremely limited - it will sell out quickly so don’t hesitate if you’d like to join us

We have negotiated a discounted hotel rate for our delegates at The Holiday Inn Boston Brookline, just a short cab ride from the conference venue. The rate is $189 per night. In order to qualify for the discounted rate please call the reservation department directly on 617-277-1200 and quote ‘Distilled Delegates’

If you’re really lucky, you’ll even get to sing karaoke with the Distilled crew (or maybe that’s if you’re unlucky):

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